Products
What a Foundation Shade Name Can and Cannot Tell You
Learn what a foundation shade name and swatch can tell you, where they fall short, and how to compare colors more…
The reading room
All articles
Browse explainers, comparisons, image readings and histories of the objects and ideas that shape beauty.
Ingredients
The Ingredient List Is Not a Results Forecast
An ingredient list can help you compare formulas and spot known irritants, but it cannot predict your personal…
Beauty History
From Powder Puffs to Compact Cases: Beauty Tools on the Move
Trace how powder puffs and compact cases addressed the practical problems of carrying and using cosmetics, and learn…
Images
The Flawless-Skin Image Is a Made Image
Learn how lighting, styling, framing, and retouching shape a flawless-skin image, then use a visual checklist to read…
Routines
A Routine for a Day Away from Home
A day-away-from-home routine helps you pack familiar personal-care essentials, skip products without a clear job, and…
Our point of view
Beauty is worth a closer look
Products, images and beauty ideals all carry choices. We unpack them carefully, leaving room for personal taste and a change of mind.